SEO plays a major role in 2020 and this trend will continue in future also, What’s 2021 going to be like for SEO professionals? Lets look at the top 2021 SEO Trends.
Core Web Vitals
Google’s latest criteria for determining whether a website offers a pleasant user experience are Core Web Vitals.
Google says core web vital place major role of 2021 SEO trends. Lear more here
Largest Contentful Paint (LCP):
The pace at which the main content of a page is loaded is calculated. This can take place on a website within 2.5 seconds of landing.
First Input Delay (FID):
Tests the speed at which users after landing on it are able to communicate with a website. Inside 100 milliseconds, this could occur.
Cumulative Layout Shift (CLS):
Measure how often users encounter sudden changes in layout. Sites should maintain a CLS of less than 0.1.
All SEO Is Mobile SEO
In 2019, Google introduced mobile-first indexing, meaning that the search engine mainly looks at a website’s mobile edition, considering this as the “primary” version rather than the desktop version.
This shift makes sense, considering that by 2025, almost 73 percent of internet users can only access the internet through mobile devices.
You have to ensure that Google can crawl your URLs to make sure your website is user-friendly, so make sure you don’t have a “disallow directive” in effect.
Also, be careful not to load Googlebot content that involves user interactions, such as clicking or swiping. You have to make sure this so-called lazy-loaded content can be seen by Google. Finally, on the desktop and mo, make sure you use the same meta robot tags.
Image Optimization in Search can play a larger role
Drastically, visual image search has developed. It used to be that people were only able to look at videos.
People will be able to use pictures in the future to buy goods, obtain information, and more. Google has long been demanding that photos be appropriately labelled and optimized, so it makes sense that this is part of their long-term strategy
If your website’s photos are not configured, take care of them now!
Use high-quality, appropriate photos and make sure that the file name is personalized and that the photo file is labelled so that the information on the corresponding page is relevant.
Use the alt tags that are used by crawlers to identify images. Finally, add pictures to your site map, where you can crawl even more quickly.
Check out the reason for the high bounce rate on your website
Voice Search SEO
Voice search technology has come a long way, thanks to developments like Google Assistant, Apple’s Siri, and Amazon’s Alexa.
It has also gotten more popular as technology has gotten better. The number of households projected to own a smart speaker by 2022 is currently 55%.
Consider the keywords in order to optimize for voice search. Identify longer phrases in daily speech that people use. Voice searches, with longer, more natural-sounding phrasing, tend to do better.
They prefer to abbreviate when people type. A individual might, for instance, voice search, “What are the new 2021 SEO trends?” “but type in the words, “new 2021 SEO trends.”
Stay tuned for SEO Trends part 2