How to Use Google Search Console for SEO – Part 2

How to Use Google Search Console for SEO – Part 2

Google Search Console for SEO by Google that helps businesses optimize their sites for search.

How to Use Google Search Console for SEO

Overview Report
URL Inspection Tool
Performance
Index Reports
Coverage
Sitemaps
Removals
Enhancements
Core Web Vital
Mobile Usability
Accelerated Mobile pages
Breadcrumb
Rich Results
Links
Settings

Core Web Vitals

Google released a Core Web Vitals report in Google Search Console in May 2020.

What Is the Core Web Vitals Report? Google considers Core Web Vitals to be a set of unique factors that contribute to a webpage’s overall user experience. Three basic page speed and user engagement metrics make up Core Web Vitals: largest contentful paint, first input delay, and cumulative layout change.

core web vital in google search console
google search console for web core vital

How to Use Core Web Vitals Report in Google Search Console

If you have any URLs marked as bad, you should start there. When the problem has been resolved, you should resubmit to Google Search Console to see if the patch has been approved.

When you look at this article, you can see how Google’s attitude toward users is changing.

Since Google is becoming more user-centric, this report will become even more relevant when Core Ranking Vitals becomes a ranking signal in May 2021.

Mobile Usability

What Is the Mobile Usability Report?

When viewed on mobile devices, the Mobile Usability report shows which pages in your property have usability issues. All pages with more than a threshold level of mobile usability issues are shown in the top level view.

How Do I Fix Mobile Usability Report Issues?

What begins as a well-thought-out web design plan can easily devolve into a sluggish, unclickable, painfully scrolling mess of a website, resulting in zero leads and a high bounce rate.

The consequences of a poorly built mobile website will result in low organic traffic and no customers.

Here are a few popular Mobile Usability report errors and how to repair them:

Content wider than the screen: Make sure your pages don’t necessitate horizontal scrolling in order to be fully viewed.

Clickable elements too close together: Check to see if the ties and buttons are spaced far apart.

Viewport is not set up correctly: Make sure your pages use the meta viewport tag to change the dimensions depending on the visitor’s screen.

mobile usability for google search console

Accelerated Mobile Pages

What Is the AMP Report?

Accelerated Mobile Pages (AMP) is an open source mobile web page format that allows your pages to render almost instantly on mobile devices. AMP pages load in every browser and are identical to HTML pages.

Google Search Console can now monitor images that have interacted with the ‘swipe to visit’ function, according to a recent announcement.

amp for google search console

How Do I Use the AMP Report?

You can track your AMP pages using Google Search Console’s AMP report.

You should keep an eye out for any problems with site templating or other implementation issues that can impact your AMP sites. If you’re making major adjustments, you can also use the AMP Test Tool.

You’ll see problems with your AMP pages reported in that section if you’re using rich results.

Breadcrumbs

What is Breadcrumbs?

A “breadcrumb” (or “breadcrumb trail”) is a secondary navigation scheme that shows the user’s current position on a website or Web application. The word comes from the fairy tale Hansel and Gretel, in which the two title characters leave breadcrumbs to create a trail back to their home.

What Do Breadcrumbs in Google Search Console Tell Us?

This Breadcrumbs study assists website owners in resolving any problems that might be stopping breadcrumbs from appearing in search engine results pages (SERPs).

Any website owner is familiar with the difficulties of applying structured data. You put the code on your website, but it doesn’t appear in the SERPs.

Breadcrumbs for google search console

Check for errors in Google Search Console > Enhancements > Breadcrumbs after you’ve applied the code to your website.

The report will detail all breadcrumb structured data errors as well as the number of URLs affected.

How Do I Fix Breadcrumbs in Google Search Console?

This study has something for everybody, regardless of what breadcrumb structured data you used (local businesses, blog posts, writers, organizations, and so on).

Breadcrumb structured data is a type of structured data that tells search engines what information to show to users on your sites.

It’s the order of things on your website.

Breadcrumbs on a website have been shown to increase organic traffic.

Even though structured data isn’t a ranking factor and your site won’t lose rankings if these errors remain, fixing them is better for the user experience.

Rich Results

What Are Rich Results in Google Search Console?

Rich results are Google interactions that go beyond the normal blue link, such as Search. Carousels, photographs, and other non-textual elements may be used in rich performance.

If you’re a recipe, course, movie (television not reported), or work, there’s a time and place for rich SERP performance.

Google Search Console is also the place to go if you’re an SEO professional who likes to monitor errors and the success of your hard-won rich results.

How Do I Get Rich Results to Show up in Google Search Console?

For the time being, you won’t be able to produce rich results for anything – just recipes, courses, movies, and jobs are fair game.

In Google Search Console, rich results use schema data to present content in a more engaging way, which can enhance the mobile experience.

Rich snippets, schema, AMP, and App Indexing are all tracked in the rich results report.

Depending on the types of organized markup you’re using, the rich results will be divided into different reports.

You can markup different properties like Education, Experience, ExperienceInPlaceOfEducation, baseSalary, and more in the job posting report.

Links

This report displays the root domains of the sites that connect to your site the most, sorted by the number of connections. Sites are listed alphabetically by their root domain, with subdomains omitted.

The Links report in Google Search Console shows you what websites are linking to you.

How Do I Monitor Backlinks in Google Search Console? And How Do I Disavow?

This report displays the root domains of the sites that connect to your site the most, sorted by link count. The root domain of each site is shown, with any subdomains omitted.

To monitor backlinks in Google Search Console, follow these steps:

  • Go to Links dashboard.
  • Click “Top Linking Sites.”
  • Click the arrow to export the report.

Settings

What Is the Change of Address Feature in Google Search Console?

Migrating a website to a new address?

settings in google search console

What Email Notifications Do I Have in Google Search Console?

Site owners now have the ability to allow or change email alerts in Google Search Console.

Crawl Stats

What Is the Crawl Stats Report?

The Crawl Stats section of Google Search Console will often appear to be a jumble of red, blue, and green lines. This information, on the other hand, is used to calculate your crawl rate.

The Crawl Stats report shows you how often Google crawls your web and when it does so.

The Crawl Stats report can be found in the Settings section.

crawls stats in google search console

How Do I Use the Crawl Stats Report?

The Googlebot indexes your site quickly if your crawl rate is high. Additionally, when Google crawls the site more, you can see improved search results.

Crawl Stats Report comes with three reports:

  • Total crawl requests.
  • Total download size.
  • Average response time.

What’s Next for Google Search Console?

How Google Search Console for SEO Will help you in future.

We may expect to see more based on Google Search Console’s recent changes:

  • Core Web Vitals has more details.
  • Publishers can now report on their content in a new way.
  • Data from Google Analytics and Google Search Console are combined.

Read about How to Use Google Search Console for SEO – Part 1 here

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