How to Use Google Search Console for SEO – Part 1

How to Use Google Search Console for SEO – Part 1

One of the most strong and free tools available for SEO is Google Search Console. However, the majority of people just use it to review vanity indicators like clicks and impressions.

In this article we will learn about How to Use Google Search Console for SEO

Google search console

Overview Report

what you can find from overview report

  • Performance.
  • Coverage.
  • Enhancements.
overview report

URL Inspection Tool

One of my favourites is the URL Inspection tool, which allows you to see how Google sees your website. You can use this app to see how Google makes your website.

You can use this URL inspection tool to upload a URL to Google to signal that you’ve released a new blog post or redesigned a webpage.

How to Use the URL Inspection Tool

url inspection

I always use the URL Inspection Tool to learn more about how Google crawls my pages.

You can see when Google last crawled your tab, for example, which can help you decipher fluctuations in the SERPs.

last crawl

Other uses for URL Inspection Tool:

  • Update an old webpage.
  • Launch a new section of your website.
  • Introduce a new mobile design.
  • Updated robots.txt file.
  • Implemented rel=canonical tags.
  • The transition from HTTP to HTTPS.

Performance

Search Results

What is the Search Results Report in Google Search Console?

You’ll see the Search Results under the Performance section

performance report

You’ll have access to the same metrics, but you’ll have 16 months’ worth of results. You’ll also be able to filter the results by:

  • Job posting.
  • Rich results.
  • AMP  pages.
  • Non-rich AMP results.

Google is constantly adding new search filters. As new features become available, I’ll update this post.

When reading this article, Google also added a productivity function that allows you to copy, open in a new tab, or inspect a URL.

Index Reports

The Index reports in Google Search Console will send you in circles if you’re searching for index bloat, trying to figure out if CSS is blocked, or removing URLs.

Google Search Console’s Google Index reports show how well your content is doing in Google searches.

Coverage

The Coverage summary in Google Search Console also shows all of your indexed pages as well as any pages that aren’t included in your sitemap.

index report

The Crawl Errors report is also known as the Coverage report. It shows you which pages on your website are broken.

How to Find Index Bloat in Google Search Console?

Go to the Google Search Console > Index > Coverage. You may see something like this

coverage report

Go to Google and perform a site:[insert website url] search

site:url

If you find pages that you don’t want to be indexed being indexed, go back and add the noindex tag to each entry, as well as disallow them in the robots.txt file.

How to Fix Crawl Errors?

DNS (Domain Name System) error: This error indicates that something is wrong on the server side, so contact your hosting provider (GoDaddy, BlueHost, etc.).

Server errors: Server errors commonly occur when the website receives excessive traffic. You should look into it further to see if it’s a link or timeout problem.

Soft 404 errors mean that the HTTP response code in your header does not return a 404 code. If the page is dead, execute a 301 redirect, or search the page for thin or redundant material.

404 errors are the most common type of error you’ll encounter. Unpublishing a page, deleting a page, and other actions will result in 404 errors.

Though 404 errors do not inherently affect your rankings, they can have an effect on your links. If you have 20 or more links leading to a 404 address, you should 301 redirect it right away.

Cleaning up your crawl errors is one of the easiest easy fixes you can do to your website after a month of page speed improvements and keyword mapping.

You can transform a broken link into a magical nest of backlink unicorns with just one 301 redirect.

Meaning, if you have a broken page that is producing a lot of backlinks, 301 redirecting it would ensure that you continue to receive credit (another benefit).

Sitemaps

What Is the Sitemaps Report?

Sitemaps can be compared to the enigmatic man behind the green curtain.

Anything you put in your sitemap, from excluding tags to removing categories, can have an impact on your site.

Pay attention to the alerts in the Sitemaps report. Here’s a look at the Sitemap portion of the website.

sitemap

The Sitemaps report in Google Search Console provides information about what’s going on with your website.

Yes, these are errors contained in your sitemap, but this error report will reveal so much more.

Removals

What Is the Removals Tool in Google Search Console?

In a word, the Google Search Console Removals section can be perplexing. Every SEO professional will, at some stage, have a client who is suffering as a result of thin or duplicate material.

You can add a URL to Google Search Console’s Removals section if you want to temporarily hide anything from Google searches (such as a large amount of thin or duplicate content).

This is a six-month temporary removal that takes about a day to complete.

You’ll also want to block the URL in the robots.txt file or with a 404 error.

To fully delete the page overview fragment, use the Removals section of Google Search Console to clear the cache URL. The change will not take effect until the page is crawled again.

removals

Enhancements

As an SEO expert, you can do a lot with Google Search Console’s Enhancements section.

You want it to tell you how to get your structured data to function and whether or not your AMP pages are running. When they say you don’t have any error codes, you’re ecstatic.

How to Use Google Search Console for SEO – Part 2 here

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