HOW TO USE KEYWORDS IN YOUR CONTENT FOR SEARCH ENGINE OPTIMISATION

HOW TO USE KEYWORDS IN YOUR CONTENT FOR SEARCH ENGINE OPTIMISATION

Since search engines use keywords as a starting point for filtering results, it’s critical to understand how to use keywords correctly in your content so that it’s found, indexed, and rated.

KEYWORDS IN YOUR CONTENT

How Many Keywords Should You Use On A Page?

When it comes to how many keywords to concentrate on on a blog, the response is highly dependent on the keywords you choose to use, how connected they are to one another, and whether or not they help drive the content’s message forward.

It shouldn’t be too difficult to come up with a list of 5-10 keywords with the right keyword analysis. However, this does not imply that you can concentrate on all ten including long tail keyword!

Lets see three type of keyword:

  • Primary Keyword
  • Secondary Keywords
  • Additional Keywords

Primary keyword

The title and subsequent content should represent your primary keyword, which should be the main focus of the entire post.

Since it’s impossible to write a decent piece of content on two different subjects, only one primary keyword can be used to propel the content forward.

Secondary Keyword

Secondary keywords are synonyms for the main keyword, but with minor differences. Since a main subject usually has 3-5 main talking points, using a few secondary keywords makes sense.

Additional Keyword

Additional keywords are all other similar keywords that are phrased or pronounced differently but mean the same thing as the first two.

This is a catch-all net where you can throw in various variants of your main keywords in the hopes of ranking for one (or all) of them. Long-tail keywords are usually included in this group.

How Many Keywords for SEO?

One of the common question how to use keywords in content and how many keywords in one content.

Up to 10 keywords, There is one main keyword, 1-3 secondary keywords, and 1-4 additional keywords in this list. This gives you a fighting chance to rank for one of them, and you can even reoptimize your content later based on what it’s currently ranked for

Where Do You Use Keywords in Your Content Writing for SEO?

It’s easy to say “you need to add keywords for SEO,” but putting the advice into practice is a different story.

In reality, there are some guidelines and best practices for adding keywords to a website that can help make your SEO efforts more fruitful.

The measures below should be followed to incorporate keywords into your content writing:

Use Keywords in Your Meta Description

Meta description keyword

This is one of the most straightforward ways to incorporate keywords into your SEO strategy, but it’s often ignored.

Since the meta description serves as a simple overview of the content, using the keyword in this summary aids Google in better filtering the data.

It’s a powerful way to have one or two of your most popular keywords added to the part of your website that search engines serve up directly.

How to Use Keywords in a Meta Description for SEO

First and foremost, you must have the appropriate equipment. Download the Yoast SEO Plugin if you’re using WordPress.

This handy tool helps you to easily customize your content for both SEO and readability, as well as add Meta Description and SEO Title Tag fields.

Insert Keywords in Your SEO Title Tag

Keep in mind that I said SEO title, not the title of your main post. In less than a minute, you’ll be optimizing that. First and foremost, let’s add some keyword data to your SEO title tag (also known as a meta title tag).

This title tag is similar to the meta description in that it is the name of the page that users can see when they search a keyword term on search engine results pages (SERPs).

meta title keyword

Use Keywords in Your Article Title

Put the keyword in the title of your content if at all necessary.

Since Google uses this title header in conjunction with your meta description to paint an image of what your content is about, using a keyword in the title can be very beneficial if it can be used naturally.

If you can’t use the keyword in the title naturally, come up with a variation that still conveys the message of the article while incorporating some of the key terms from your keyword expression. It’s easier to have a little than none at all!

Use Keywords Within the First 200 Words

Many experts agree that the first 200 words of your content are more relevant to Google.

The explanation for this is that the first 100-200 words of an article are normally where a content writer establishes the context for what will be addressed.

Since most readers would only read the rest of an article if the introduction is decent, it stands to reason that it may also be a ranking factor.

Use Keywords in the Last 200 Words

It could be argued that the conclusion (or last 200 words) is just as important, if not more important, than the introduction of an article in terms of keyword rankings since it establishes the context for the material.

As a result, try to repeat the primary keyword near the end or second-to-last line, and if possible, provide a secondary keyword.

SEMrush

Conclusion: How to use keywords in content

  • Focus on a total of up to 10 keywords per post (primary, secondary and additional).
  • Keywords should be used in Meta Descriptions, Meta Title Tags, and page URLs.
  • Keywords should be included in the description, headers, and Alt-Image tags.
  • Keywords should be included throughout the first and last chapters, as well as in the document.

Share

Written by:

Leave a Reply

%d bloggers like this: