Privacy Policy

We want to protect your privacy. In order to operate, our web sites and business operations may gather information about you. These terms explain how this may happen, what we will do with any potentially personal information and how you can get in contact should you have any concerns.

Personally Identifiable Information Collected

The personal information we ask for is limited to what can be found on a typical business card:

  •  your name
  •  your email
  •  your website

Google Analytics

For the purpose of designing and continuously optimizing our websites according to our visitors’ needs, we use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, on the basis of your consent (Art. 6 para. 1 sentence 1 lit. a GDPR), which you may voluntarily provide to us by clicking on the corresponding button in the “cookie banner” when you access our website. Data will also regularly be transmitted to Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) as part of the processing described below. Google Ireland Limited and Google LLC are hereinafter jointly referred to as “Google”. Google has adopted the EU-US Privacy Shield, and, thereby, ensures that the level of data protection is adequate even when data is processed in the United States.

Google Analytics creates pseudonymized user profiles for us. To do so, Google uses cookies. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit this website. The cookie is used to store information that is related to the specific device you are using. However, this does not mean that we will immediately become aware of your identity. These cookies are automatically deleted after 14 months.

The Google Analytics cookies collect information about your use of this website, such as

  • Browser type/version,
  • Operating system,
  • Referrer URL (the previously visited page),
  • Host name of the accessing computer (IP address),
  • Time of the server request.

These data are transferred to a Google server in the USA and stored there. Google will use them to evaluate the use of our website, to compile reports on website activity and to provide other services relating to website activity and internet usage to be used by us for market research purposes and to tailor these internet pages to meet our visitors’ requirements. The data may also be transferred to third parties if this is required by law or if third parties act as sub-processors of Google. Under no circumstances will your IP address be merged with other Google data. The IP addresses are regularly anonymized within the European Union or the EEA and only then transferred to the USA, so that an assignment is not possible (IP masking).

You can avert the collection of data generated by the cookie and relating to your use of the website (including your IP address) and the processing of this data by Google by configuring your browser to block cookies from Google Analytics or by downloading and installing a browser add-on here.

Further information on data protection in connection with Google Analytics can be found in the Google Analytics help section and in the Google Privacy Policy.

Google Ads

In order to advertise our services within Google Search and the Google Search Network following your visit to our website uses the marketing services Google Ads provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, on the basis of your consent (Art. 6 para. 1 sentence 1 lit. a GDPR), which you may voluntarily provide to us by clicking on the corresponding button in the “cookie banner” when you access our website. Such marketing services may include that data will be transmitted to, and stored by, Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) as part of the processing described below. Google Ireland Limited and Google LLC are hereinafter jointly referred to as “Google”. Google has adopted the EU-US Privacy Shield, and, thereby, ensures that the level of data protection is adequate even when data is processed in the United States.

If you use a Google Account, depending on the settings in your Google Account, Google can link your web and app browsing history to your Google Account and use information from your Google Account to show you personalised ads. If you do not want this information to be associated with your Google Account, you must log out of Google before visiting our website.

You can avert such use of cookies by Google in your settings for ads here. Moreover, you may deactivate third party cookies through the deactivation site of the Network Advertising Initiative.

Further information on data protection in connection with Google Ads can be found in the Google Privacy Policy.

LinkedIn

We use the LinkedIn conversion tracking retargeting tool for marketing purposes, provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland, on the basis of your consent which you may voluntarily provide to us by clicking on the corresponding button in the “cookie banner” when you access our website. Such services may include that data will be transmitted to, and stored by, LinkedIn Inc. (2029 Stierlin Ct, Mountain View, CA 94043, USA) as part of the processing described below. LinkedIn Ireland and LinkedIn Inc. are hereinafter jointly referred to as “LinkedIn”. LinkedIn has adopted the EU-US Privacy Shield, and, thereby, ensures that the level of data protection is adequate even when data is processed in the United States.

A LinkedIn Insight Tag is integrated into our website, which enables LinkedIn to collect pseudonymous data about your visit and the use of our website and to provide us with corresponding aggregated statistics on this basis. In addition, this information is used to show you interest-based and relevant offers and recommendations after you have shown an interest in certain information and e.g. job vacancies on our website. This information is assigned via a cookie.

You can prevent the storage of cookies by adjusting your browser settings. Alternatively, you can object to this form of data processing by using this link to place an opt-out cookie, which will remain on your device until you delete the cookie. This option is available to both LinkedIn members and non-members. For further information, please refer to the LinkedIn privacy policy.

Facebook Conversion and Retargeting Tags

For marketing purposes our website uses, on the basis of your consent which you may voluntarily provide to us by clicking on the corresponding button in the “cookie banner” when you access our website, what are known as conversion and retargeting tags (also called “Facebook Pixels”) from the social network Facebook, a service of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA (“Facebook”).

We use Facebook Pixels to analyze the general use of our website and to track the effectiveness of Facebook advertising (“conversion”). We may also use Facebook Pixels to show you individualized advertising messages based on your interest in our website and our services (“retargeting”). For this purpose, Facebook processes data that the service collects via cookies and similar technologies on our website. Facebook may transfer the data generated in this context to a server in the USA for evaluation and store it there. In exceptional cases where this involves transferring personal data to the USA, Facebook has also subjected itself to the EU-US Privacy Shield. Facebook has thus committed itself to ensuring the European data protection principles and level of data protection even in the context of data processing performed in the USA.

If you are member of Facebook and have given Facebook the relevant permission in your account’s privacy settings, Facebook may also link the information recorded about your visit to us to your member account and use it to deploy targeted Facebook ads. You can view and change the privacy settings of your Facebook profile at any time here. If you are not a member of Facebook, you can prevent Facebook from processing your data by clicking on the deactivation button for the provider “Facebook” on the external TrustArc opt-out website. Alternatively, you may disable the Facebook Pixel on the Digital Advertising Alliance page here. If you disable data processing by Facebook, Facebook will only display general Facebook ads that are not selected based on information recorded about you. For further information, please refer to Facebook’s data policy.

Twitter Ads

On our website we use, on the basis of your consent which you may voluntarily provide to us by clicking on the corresponding button in the “cookie banner” when you access our website, services of the short message service Twitter of Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07 Ireland. Such service may include that data will be transmitted to, and stored by, Twitter, Inc. (1355 Market Street, Suite 900, San Francisco, CA 94103, USA) as part of the processing described below. Twitter International Company and Twitter, Inc. are hereinafter jointly referred to as “Twitter”. Twitter has adopted the EU-US Privacy Shield, and, thereby, ensures that the level of data protection is adequate even when data is processed in the United States.

Twitter enables us to use visitor interaction pixels to deploy target group-based advertising, retargeting and conversion measurements for online advertising. This involves deploying offers for certain target groups based on a selection of general criteria, e.g. demographic characteristics, regions or interests. Twitter also allows us to display targeted ads based on a user’s previous page views. For example, ads about our services can be shown to the respective user if that user has previously been interested in certain information or offers on our website.

You can prevent this data processing by opting out here. Alternatively, you may opt out on the Digital Advertising Alliance page. On mobile devices, the aforementioned data processing can also be prevented using the system settings “Limit Ad Tracking” (iOS) or “Interest-based ads” (Android). For further information, please refer to the Twitter privacy policy.

Google Tag Manager

This website uses the Google Tag Manager. This service allows website tags to be managed through an interface. The Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tag Manager only implements tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains valid for all tracking tags if they are implemented with the Google Tag Manager. For further information on the use of Google Tag Manager we refer to the Google Tag Manager Use Policy.

Social Plugins

  • Facebook (Facebook Inc., 1601 Willow Road Menlo Park, CA 94025, USA), Privacy Policy
  • Twitter (Twitter, Inc., 1355 Market Street Suite 900 San Francisco, CA 94103, USA), Privacy Policy
  • Instagram (Instagram Inc., 181 South Park Street Suite 2 San Francisco, CA 94107, USA), Privacy Policy
  • LinkedIn (LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA), Privacy Policy

On our website we link to our company profiles on the respective social networks. Please note, that when you activate a link to a social network, data is transferred to servers of the respective provider. If you are logged in to the respective social network at that moment with your username and password, the information that you are visiting our website will be transferred to the social network and the respective provider may assign this information to your user account.

Basically, we have no way of influencing the data processing regarding the social networks. But we do receive statistics about usage and visits of our company profiles on the social networks (e.g., information about the number of views, interactions such as likes, comments and retweets, and aggregated demographic and other information or statistics). For this purpose, we submit certain parameters regarding our company and the services and content we offer on our company profile to the social network specific. This information is used by the providers to create more detailed statistics. In addition, the providers may use data they collect when you visit the social network for their own purposes beyond our control. For more detailed information, please refer to the providers’ privacy notice linked above.

If we receive your personal data via our social media profiles (e.g. via direct messages), you are entitled to the rights set out in this privacy policy (see section “Rights of Data Subjects” below). You can send us your inquiries to gain access to stored personal data with regard to data processing in the context of our company profiles using contact data specified in the section “Making contact” above. We will then inform you about the data we have collected on our own and data which was transmitted to us to comply with the rights you have exercised against us.

If you also intend to assert rights against the social network provider, the easiest way to do so is to directly contact the respective provider. The provider knows the details on the technical operation of the platform and the associated data processing as well as the concrete purposes of data processing and can put appropriate measures into practice to comply with your inquiry. The contact details can be found in the privacy notice linked above.

The legal basis for linking and operating our company social media profiles is Art. 6(1) (f) GDPR based on our legitimate interest in our corporate communications in the respective social networks.

Linking to third-party services

We may offer links to third-party services on our website. However, we are not responsible for the processing of your data by these services.

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