Reasons for the high bounce rate on your website

Reasons for the high bounce rate on your website

high bounce rate

What is bounce rate?

The bounce rate corresponds to the number of users who leave your website after visiting just one page on your website (or “bounce” back to the search results or comparison website).

What are the high bounce rates, and why are they bad?

The high bounce rate depends on what the priorities of the business are and what kind of website you have.

According to a RocketFuel report, most websites will see bounce rates of between 26% and 70%.

  • 25% or lower: something has been destroyed
  • 26-40 percent: Excellent
  • 41-55 percent: Average 41-55 percent:
  • 56-70%: higher than normal, but depending on the website, it might make sense.
  • 70% or greater: terrible and/or something is likely to be destroyed.

The average bounce rate for your platform will be on the Google Analytics Audience Summary page.

For individual platforms and websites, you can find the bounce rate in the activity column of most views in Google Analytics.

google analytics bounce rate

If your website may have a high bounce rate for common causes and how to address these problems.

Low speed

A slow-to-load page can be a major bounce-rate problem.

Location velocity is part of the rating algorithm for Google.

Google aims to support content that provides consumers with a good experience, and they understand that a negative experience can be generated by a sluggish web.

People want the truth immediately, which is part of Google’s justification for putting so much effort into featured excerpts.

Your visitors can get fed up and leave if your page takes longer than a few seconds to load.

For most SEO and marketing pros, fixing site speed is a lifetime journey.

But the positive is that you can see an incremental increase of pace for each incremental repair.

Use resources like: Check your page speed (overall and for individual pages)

Lack of content

lack of content

Often the content is powerful enough that people can get what they need and bounce fast!

Maybe you fulfilled the hope of the content marketer and created amazing content that absorbed them completely for a handful of minutes of their lives.

Or maybe you have a landing page that only needs a brief lead form to be completed by the customer.

You’ll want to look at the Time Spent on Website and Average Session Length measurements in Google Analytics to assess if the bounce rate is nothing to think about.

To see if the elevated bounce rate is a problem, you should also perform user interface testing and A/B testing. If the user spends a few minutes or more on the web, that sends Google a positive signal that your page is highly important to their search query

Misleading Title Tag and/or Meta Description

Is your page’s content correctly summed up by your title tag and meta description?

If not, visitors will visit your site assuming that one thing is your stuff, only to discover that it’s not, and then bounce back to where they came from.

You can also check what kind of meta description Google has created for popular searches for your page-Google can adjust your meta description, and you can take action to fix it if they make it worse.

Blank Page or Technical Error

If the bounce rate is extremely high and you see that individuals spend fewer than a few seconds on the website, the page is likely to be blank, return a 404, or else not properly loaded.

In the Search Console under Coverage, you can even try to discover the problem from Google’s viewpoint.

Fix the problem yourself or speak to someone who can—a problem like this can make Google rush to remove your page from the search results.

coverage in google search console

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