Sem is the mechanism by which website traffic is generated by buying advertisements on search engines. Ad types, such as Google Ads, Google Product Listing Ads, Google Shopping Ads, and Bing Ads.
By many measures, Google Ads is the most popular paid search platform used by search marketers, followed by Microsoft Advertising. Google Ad Words is the Online advertising software; you can build online ads to attract consumers interested in the goods and services you deliver.
How Search Engine ad looks like
This includes all advertisements that appear on Google’s search results pages, including Google Search, Google Shopping, Maps, and the numerous search partners involved in it.
Google Display Network which covers any Google partner website and other Google websites such as Gmail and YouTube.
Structure of google ads?
Any time anyone enters a search query into Google, the ad auction process takes place. In order to be included in the ad auction, marketers specify keywords that they want to bid on and state how much they are willing to pay (per click) in order to have their advertising displayed alongside keyword performance. If Google decides that the keywords you bid on are in a user’s search
How does google decide which ad is shown where?
High quality ratings will help you achieve better ad position at lower prices, as Google prefers content that is highly important to consumer queries.
Ad rank = CPC * Ad quality
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