What is SEO: SEO defines for “search engine optimization. SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search engines such as Google, Bing and Yahoo have essential search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Google uses over 200 variables in the ranking. While many of them are known: quality material, backlinks, or technical things like site pace, many of them are kept as a secret.
You don’t have to know all the criteria to rank with your website, of course. Imagine a bowl of soup to grasp what SEO is all about.
There are three key aspects to it:
- On page seo
- Off page seo
- Technical seo
How search engine optimization work
- Picking the results
- Crawling means searching the web, its pages, content, keywords, headings, hyperlinks, pictures with alt text by thousands of little bots. Any data on the website that can be found will be crawled. Crawlers detect all hypertext links on a website that point to other websites.
- The indexing will take place once the website is crawled. Picture the index as a giant catalog or a database library from around the world. It usually takes a while to index a website.
- Results for both developers and users are critical. Once a search query is submitted by the internet user, the search engine reaches into the database and pulls results that fit. It is a mechanism by which the query is verified against billions of websites based on different algorithms.